Are you fed up trying to grow your startup but aren't seeing the results that you desire?
There's hope! Inbound marketing and growth hacking and two frameworks that you can use to perform online marketing.
Here’s the growth hackers funnel:
Here’s the inbound marketing funnel:
Ok! nothing is truly black and white. The same can be said here… there’s some overlap between growth hacking and inbound marketing. If you're overwhelmed trying to scale your startup and need some guidance on how tech startups can benefit from inbound marketing you have come to the right place.
Startups face unique problems and must learn to operate in the face of unforeseen circumstances. Through my lessons learned advising startups I have developed an inbound marketing game plan that uses methodology from The Lean Startup.
Instead of planning your marketing initiatives 12 months you should perform 90 day sprints and measure your key performance indicators indicators (KPI's) on a regular basis. This will allow you to make smart data informed decisions based on your conversion goals.
In this course you will use the build, measure, learn feedback loop to create customer focused inbound marketing campaigns. While I do use the inbound marketing methodology I have altered some processes based on what I have learned speaking with growth marketers such as Ryan Robinson.
The days of hyperinflated IPO's and investment rounds are over. Focus on organic growth to attract investors and most of all loyal customers ;-)
Some Course Benefits...
This is where I’m supposed to talk about how smart I am. But we both know that’s not what you want to hear. Also I won’t lie about publications that I have been featured in.
So I’ll keep this short and try to earn your trust:
"Kevin has a great entrepreneurial spirit about him. He is constantly looking for new tools and tricks to stay on top of ever-changing digital marketing trends. Kevin is a great asset to our team and is great to collaborate with on client projects."
— Amy Presuhn, Marketing Manager at Conversion Pipeline
"Kevin was a great co-worker. He always was on top of his work and eager to learn more. He was hard working, determined, and ambitious. He made our work atmosphere exciting and desirable to be in. I would not hesitate to recommend Kevin for any future job opportunities."
— Claire Madison, Business Development at SL8Z
"Kevin is very ambitious, hard-working and industrious. He is always willing to put in extra effort in order to be successful."
— Glenn Fox, Founder of SL8Z
"Kevin has lots of enthusiasm and great entrepreneurial ideas. He has a lot of energy that makes things work."
— Dianne Welsh, Professor at UNCG
"Kevin is motivated and resourceful. His work helped both improve conversions and workflow and he was a pleasure to work with."
— Jessica Bloch-Schulman, Web Developer at AudienceFUEL
Kevin Payne is an inbound marketing consultant that has helped multiple tech startups increase their customer acquisitions through the use of inbound marketing, growth hacking, and social selling. When he's not advising startups he often writes essays about the many lessons he has learned from the trenches.